Banking goes digital
The banking industry is changing, whether it likes it or not. In the past, the business was driven by capital-deployed, risk-management competencies and branch coverage. The financial meltdown of 2008,...
View ArticleDelivering the omni-channel experience
New technology-based “channels” are giving firms the opportunity to more deeply interact with customers. However, adding new channels to a traditional business can trigger marketing misalignments,...
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